I finally had my leaving ‘do’, eighteen months after walking away from my gainful employer of over twenty years. It wasn’t the fanfare I...

British marketers seem to have an aversion to fear in their messaging, far beyond our American counterparts. Perhaps we believe that...

I was struck by an article I read last week on how the British government, and more specifically Boris, had bungled so many aspects of...

James Clear’s book ‘Atomic Habits’ is inspirational. Being easily distracted and curious, perhaps even a little chaotic, his theory has...

Opinions should take time to form, yet time is so precious. That feels like a tension worth exploring. It does however mean that this...

To blame is so obviously a bad thing. As we grow up we’re taught to look inward, rather than blame others, and yet, we blame. We blame...

“Try as we might, we can only see the world through our own lens.” There is immense depth in this statement, and significant...

We’re nearing the end of the summer holidays in the UK. Presumably elsewhere too. Back when I had a real job, this was when we started to...

I had just completed Focusrite’s Tone of Voice as part of a revision to their Brand Guide. I had also kicked off a glossary and lexicon...

Who doesn’t want to be loved? I know I do. Which, at least in part, is why I found myself so enamoured with a theory of Michael Bungay...

We rehomed, and then renamed, two female kittens this week. It was a fraught negotiation. I promised democracy, then in my excitement,...

The fundamentals of a good business strategy are, I believe, fairly well-known, yet it is true that we see the hallmarks of bad strategy...

At the heart of business is the need to understand and influence people. Sadly, the emphasis is usually on the latter with a somewhat...

The commercial case for purpose-driven business is now fairly concrete. Few would argue against commercial success being increasingly...

There are countless articles that endeavour to explain why we procrastinate, and some offer a path to managing it. You could do little...

If you’re reading this, chances are you’re frustrated and want to see change. If so, I’m hoping there are at least a few ideas here that...

It used to drive me insane. I set up a session to brainstorm around an objective and provide all the background materials ahead of time...

You have a clear idea of what you want to see, and as the conversations with the creative team begin, that idea develops. You can see...

My approach to Brand personality development borrows from a few different profiling techniques, dependent on the group I’m working with....

I recall the moment I realised Focusrite was in dire need of Tone of Voice guides only tooclearly, and yet I continued to ignore it for...